How To Write A Cover Letter That Gets You Noticed

Your resume tells a future employer the facts, but it doesn't show them who you are.

Oftentimes, job seekers view cover letters as an afterthought or a tedious formality, but they’re actually a powerful tool to set yourself apart. In today’s competitive job market, where qualifications often overlap, personality and cultural fit can be the deciding factors. A well-crafted cover letter is your chance to go beyond the bullet points, showcase your unique personality, and stand out in a sea of similar resumes.

While many job applications label the cover letter as "optional," you should treat it as essential—a valuable opportunity to tell your story. Think of it as your chance to connect with the hiring manager on a personal level and stand out. Follow these actionable steps to craft a captivating cover letter that grabs attention and sets you apart.

Tailor your cover letter to the job

A generic cover letter won’t cut it in today’s job market. Employers want to see that you’ve taken the time to understand their company, their mission, and the specific role you’re applying for. Tailoring your cover letter means aligning your experiences and skills with the job description and using language that resonates with the company’s values. Reference details from the job posting, and highlight how your background equips you to meet their specific needs. This personalization shows genuine interest and sets the tone for a strong connection.

Highlight skills and experience beyond your resume

Your cover letter should complement—not replicate—your resume. It’s an opportunity to elaborate on your most relevant achievements and skills, and provide context that a resume can’t. For example, if your resume mentions project management skills, your cover letter can offer a real-life example of how you successfully led a team and managed a project start to finish. Focus on a few key components and tie them back to how those skills will be applicable to the position you are applying for.

Let your enthusiasm and personality shine

Employers are not just looking for qualified candidates—they want someone who will be a good fit for their team and the culture of their business. Your cover letter can be a tool to allow you to convey your enthusiasm for the role and your excitement about the company. Share what motivates you and why this position aligns with your goals. The tone of your writing should be both professional and friendly or approachable, allowing your personality to shine through. By showing genuine enthusiasm, you demonstrate that you’re not just looking for a job—you’re looking for a home to build your career.

Proofread and edit

A cover letter riddled with typos and grammatical errors can undermine even the strongest application, giving the impression that you’re careless or lack attention to detail. Take the time to proofread carefully. Reading your cover letter out loud can also help you spot awkward phrasing or unclear sentences. If possible, have a trusted friend or mentor review your letter and offer feedback. Attention to detail shows professionalism and ensures your message and passion for the position does not get lost in typos and errors.

Before you dive into writing, it’s crucial to understand the proper format of a cover letter. A polished and well-structured letter not only looks professional but also ensures your message is easy to follow. From beginning to end, the structure matters. If you’re unsure about the correct format, don’t hesitate to seek guidance—it’s an investment in your future success.

A cover letter is more than just a tedious piece of your application—it’s your first opportunity to tell your story. By tailoring your letter, highlighting your skills, and letting your personality shine, you can create a powerful impression that sets you apart from other candidates. But don’t forget: structure and attention to detail are just as important as the content.

If you’re feeling unsure about where to start or how to perfect your cover letter, I’m here to help. Reach out for personalized guidance and assistance, and take the first step toward landing the job you’ve been dreaming of.